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ORLANDO, Fla. (March 23, 2009) - The Vacation Rental Managers Association (VRMA), a professional trade association for the vacation rental property management and hospitality industries, has selected Ypartnership, Orlando, Fla., to manage its public relations initiatives and “Discover Vacation Homes” awareness campaign. Headquartered in Santa Cruz, Calif., the VRMA has more than 600 property management and associate members in the United States, Canada, Mexico and the Caribbean representing approximately 150,000 vacation rentals, condos and villas. The only program of its kind within the industry, VRMA’s Discover Vacation Homes is the trusted public voice and an expert resource on behalf of the professionally managed vacation rental industry. For more information, visit www.VRMA.com or www.DiscoverVacationHomes.com. The website, designed by association ally Metropolis Advertising & Design, launched this month in line with the group’s acceptance of national memberships. Upon its expansion, Discover Vacation Homes will dedicate its efforts solely to driving North American publicity and awareness of the vacation rental accommodation lifestyle. Ypartnership will provide media relations support to generate national awareness for this breakthrough industry and the benefits associated with managed vacation rentals. All initiatives will be directed toward positioning VRMA as the professional entity for travelers interested in vacation rentals, with media targets including national print/broadcast and online outlets, social networking and new media strategies. Ypartnership is an international advertising and public relations agency based in Orlando, Fla., and the largest of its kind in the U.S. specializing in serving clients in the travel and leisure industries. The firm maintains additional service offices in New York, Los Angeles, Honolulu, Vancouver, London, Mexico City and Zurich. For more news and information, visit http://www.Ypartnership.com.
VRMA Media Contacts |