Association appoints Chief Strategist in support of vacation rental industry’s goals for national growth and consumer familiarity with the lodging category
ORLANDO, FL. (July 29, 2008) - In preparation of Discover Vacation Homes’ national expansion in 2009, the association’s Board of Directors has tapped into one of the vacation rental industry’s most widely recognized experts, Rick Fisher, President of the Vacation Home Expo. In this new role, Fisher will serve the association as Chief Strategist, to assist in raising the public’s awareness of the benefits of staying in professionally maintained vacation rentals, as well as driving association membership, and building allied partner marketing relationships within the hospitality and tourism industries.
“For more than twenty years, I have devoted much of my time and energy to helping create more public and media awareness of vacation home rentals and this tremendous accommodation lifestyle,” states Fisher. “I am extremely excited to assist Discover Vacation Homes in its quest to become the nation’s trusted voice in the consumer education of vacation home rentals, and in promoting the numerous advantages affiliated with professional management.”
Fisher has been a pioneer of many developments within the vacation rental industry, including the launch of CondoSaver.com, the vacation rental division of Hotels.com and parent company Expedia Inc., and Vacation Home Expos, LLC, which held its inaugural consumer travel show in Atlanta during April 2008. He is also responsible for the founding of Condominium Travel Associates, the first and only North American network of travel agencies specializing in the marketing and promotion of vacation rentals. A graduate of the University of Michigan and the Institute de Touraine in France, Fisher has thirty-five years of travel industry experience under his belt, including extensive sales management experience in the retail travel, travel supplier, and national travel grouping business sectors.
About Discover Vacation Homes
Discover Vacation Homes works to promote and publicize vacation rentals as one of Central Florida’s fastest-growing lodging categories. The organization is comprised of the most well-established vacation home rental management companies in the industry, collectively representing nearly 13 percent of all vacation homes in the Orlando area. Vacation rentals often cost less than a single hotel room, provide considerably more space and, in many instances, amenities not found in one’s own home. Association membership is based on a commitment to uphold Discover Vacation Homes’ code of ethics and business practices to ensure guests are provided a quality lodging experience. For more information and to view a list of member companies, visit www.DiscoverVacationHomes.com.